HIGHLAND PARK – 2015
Block Party was conceived of as a neighborhood gathering spot / community living room, with craft beer, games and casual food on their enormous patio. It is meant to be accessible, open, friendly and light.
The building is on popular York Boulevard, which has significant night life and foot traffic, a true neighborhood in North East Los Angeles (NELA).
The building is situated in a row of century-old storefronts on York. The old masonry facade has been retrofitted with a collapsible glass enclosure and simple neon signage.
Inside, the main space is given over to a single large bar and extensive selection of refrigerated beer. LA in the best way.